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Research papers

The use of surveys by an international publication

A questionnaire inserted in the publication is normally a last resort, when used to obtain a description of the average reader. As an expression of the preferences of the more committed readers, as here, it seems so obvious that it is surprising it...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: G. Serrell
June 15, 1980
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Citation

Serrell, G. (1980a, June 15). The use of surveys by an international publication . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-surveys-by-an-international-publication-